A lesson from copywriting training or why I don’t care about the long or...
Last week in our copywriting training course “Writing for the Web”, I was asked about those long sales-y pages that you see for certain products online – you know the ones I’m talking about. The ones...
View ArticleCan anyone be a copywriter?
So, as a professional copywriter who trades on the value of my experience, track record and sheer wordsmithing talent, can you guess how I’m going to answer this one? That’s right. The answer is “no”....
View Article3 Quick Copywriter Techniques for Learning About Your Audience
As a copywriter, you are expected to find not just a voice for the content you produce. You are also supposed to write the copy in a way that ‘resonates’ with your target audience, ideally in an...
View ArticleSEO Copywriting and The Power of Persona – Part 1
Here’s a bit of a philosophical question for an SEO copywriting blog. Are we always the same person? After all, don’t we adapt to different environments, different circumstances altering our behaviour,...
View ArticleCopywriting training isn’t just for people who want to be copywriters
Over the years, I have had many types of students in my copywriting training courses. Some were there because they wanted to be professional copywriters, and were looking to get the skills they needed...
View Article4 and a half reasons not to take a copywriting course
Last week, I wrote about copywriting training and courses being for everyone, not just for those who want to be a copywriter. This week, I’d like to give you some reasons NOT to take a copywriting...
View ArticleSEO copywriter, web copywriter, digital copywriter – which one do I need?
If you’re an online business of any size, you will have recognised the need for written content. At the very least you will have embraced the fact that to get anywhere on the search engines you need to...
View Article3 Ways Digital Copywriting Training is Like Training for a Marathon
Disclosure: I don’t run, unless I’m late for the train. But I write and I run courses for copywriters. I have never liked running. The thought of running a marathon is not that appealing to me. So why...
View ArticleHow would you like to learn web copywriting in a day?
We’re running a one-day Write for the Web copywriting course in London on the 5th of July. The course is perfect for anyone wanting to get practical tips and advice on planning, writing, managing and...
View ArticleKes’ Copywriting Boot Camp: Lesson #1 – Motivation
Right you lot, pin your ears back and hush up at the back! (I warn you now; act out in class and you’ll discover that I’m lethally accurate with high-speed, chalk-based projectiles flung with force at...
View ArticleThe Tae Kwon Do Guide to Learning to be a Copywriter
Three important lessons about copywriting sourced from the wisdom of Tae Kwon Do. The post The Tae Kwon Do Guide to Learning to be a Copywriter appeared first on Big Star Copywriting.
View ArticleTop 5 websites for learning about web copywriting
Here’s our pick of the best sites and resources to learn about web copywriting. The post Top 5 websites for learning about web copywriting appeared first on Big Star Copywriting.
View ArticleIn-house copywriter or copywriting agency? Part one…
If you’re thinking about employing a copywriter, you need to read this first The post In-house copywriter or copywriting agency? Part one… appeared first on Big Star Copywriting.
View ArticleThe right way to give feedback to a copywriter
Are you the habitual ‘track changes’ user? Try these alternative ways of giving feedback that get the most (and the best) from your copywriter. The post The right way to give feedback to a copywriter...
View Article3 super effective ways to kill ‘copywriter dread’
When the copywriter in you is stuck, turn to these tried-and-tested ways of beating the dread of a blank page. The post 3 super effective ways to kill ‘copywriter dread’ appeared first on Big Star...
View ArticleAdvice to help you be a better copywriter
Not all copywriter wisdom comes from copywriters themselves. The post Advice to help you be a better copywriter appeared first on Big Star Copywriting.
View ArticleHow copywriter techniques improve your creative writing
The techniques that a copywriter uses to generate ideas are a great way to spark your creative writing too. The post How copywriter techniques improve your creative writing appeared first on Big Star...
View Article10 Must Read Copywriting and Content Creation Books
Big Star Copywriting pick our 10 favourite copywriting books – the perfect starting point for content creators and marketeers everywhere. The post 10 Must Read Copywriting and Content Creation Books...
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